https://antonioarias.co antonioarias Thu, 11 Jul 2024 19:00:44 +0000 https://antonioarias.co en https://antonioarias.co/Home Sat, 28 Jul 2018 21:52:20 +0000 antonioarias https://antonioarias.co/Home After years of writing and crafting ideas that sell everything from cars and beer to food, fashion, travel, and even toothpaste for a living, I’m now up against a real challenge: pitching myself. Running on Cargo https://antonioarias.co/Unlimited-Disagreements Thu, 11 Jul 2024 19:00:44 +0000 antonioarias https://antonioarias.co/Unlimited-Disagreements (Content/ Social First/ Video)Unlimited Disagreements &nbsp;Football fans live for never-ending debates: Cristiano or Messi? Goal or Offside? • During Copa America, Verizon provided unlimited data and talk time to keep these arguments going • @FernandoCarsa and @Johaus helped us get the word out, keeping the banter rolling across social media, OOH, and TV commercials. Title: Freelance ECD -&nbsp; Agency: Ogilvy NY Title: Freelance ECD - Agency: Ogilvy NY https://antonioarias.co/Adopt-Protection Tue, 12 Jun 2018 14:23:05 +0000 antonioarias https://antonioarias.co/Adopt-Protection (Content/ Social First/ Experiential/PR) Adopt Protection Home protection is the primary reason Americans buy guns, yet studies show that dogs (even Chihuahuas) are more effective at preventing burglaries. With firearm sales spiking, the campaign proposed dog adoption as a loving alternative. Title: Creative Director/ Copywriter · Role: Concept, Campaign, Logo · Agency: VMLY&amp;R NY Cannes Lions 2018: Promo and ActivationCannes Lions 2018: Sustainable Goals&nbsp;One Show 2019: Events and CompetitionOne Show 2019: Branding &amp; Logo&nbsp; The logo is featured in Reddit's r/DesignPorn hall of fame with millions of views, all achieved with zero media budget. <img width="1426" height="1066" width_o="1426" height_o="1066" data-src="https://freight.cargo.site/t/original/i/efbd1c6f7220350e0b26bd3df1eb2dab07027becf1616e644aca27b0b9bedb74/Screen-Shot-2018-09-21-at-10.46.47-AM.png" data-mid="24636773" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/efbd1c6f7220350e0b26bd3df1eb2dab07027becf1616e644aca27b0b9bedb74/Screen-Shot-2018-09-21-at-10.46.47-AM.png" /><img width="1465" height="905" width_o="1465" height_o="905" data-src="https://freight.cargo.site/t/original/i/3c3c080b1ea6ac707e26d5d6b095adf626b8f3269c1a715c5cca4f66282f8b30/Screen-Shot-2018-09-21-at-9.32.39-AM.png" data-mid="24637121" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/3c3c080b1ea6ac707e26d5d6b095adf626b8f3269c1a715c5cca4f66282f8b30/Screen-Shot-2018-09-21-at-9.32.39-AM.png" /> <img width="1123" height="1049" width_o="1123" height_o="1049" data-src="https://freight.cargo.site/t/original/i/7b54370b5340e8181d59669146b78b700b1e1a4a8ffdb761aa2faaae3f86b167/Screen-Shot-2018-09-21-at-10.44.07-AM.png" data-mid="24636742" border="0" data-scale="23" src="https://freight.cargo.site/w/1000/i/7b54370b5340e8181d59669146b78b700b1e1a4a8ffdb761aa2faaae3f86b167/Screen-Shot-2018-09-21-at-10.44.07-AM.png" /><img width="1450" height="880" width_o="1450" height_o="880" data-src="https://freight.cargo.site/t/original/i/ce32b88a8f06ce02fe8917ce19d4a0a1ae07fafd1c308c239d2181ceabccf063/Screen-Shot-2018-09-21-at-10.24.14-AM.png" data-mid="24637120" border="0" data-scale="34" src="https://freight.cargo.site/w/1000/i/ce32b88a8f06ce02fe8917ce19d4a0a1ae07fafd1c308c239d2181ceabccf063/Screen-Shot-2018-09-21-at-10.24.14-AM.png" /><img width="1226" height="909" width_o="1226" height_o="909" data-src="https://freight.cargo.site/t/original/i/0e80a28c73c94fa487149a54a5b41233eeefa1f43f2ba3df19a0c7c1d4127967/Screen-Shot-2018-09-21-at-10.49.05-AM.png" data-mid="24636745" border="0" data-scale="27" src="https://freight.cargo.site/w/1000/i/0e80a28c73c94fa487149a54a5b41233eeefa1f43f2ba3df19a0c7c1d4127967/Screen-Shot-2018-09-21-at-10.49.05-AM.png" /><img width="1397" height="905" width_o="1397" height_o="905" data-src="https://freight.cargo.site/t/original/i/f5942aeb434c0bca9c32d73b8243e49a8f98fd9ae22c1aab8da166c7728cabd0/Screen-Shot-2018-09-21-at-10.46.05-AM.png" data-mid="24636744" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/f5942aeb434c0bca9c32d73b8243e49a8f98fd9ae22c1aab8da166c7728cabd0/Screen-Shot-2018-09-21-at-10.46.05-AM.png" /> <img width="3482" height="2953" width_o="3482" height_o="2953" data-src="https://freight.cargo.site/t/original/i/412fd4ef4dd698158bb5cb11329066a74131dc46ad227c1d84e71e6b69c36626/Poster.jpg" data-mid="21154460" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/412fd4ef4dd698158bb5cb11329066a74131dc46ad227c1d84e71e6b69c36626/Poster.jpg" /> <img width="5000" height="3008" width_o="5000" height_o="3008" data-src="https://freight.cargo.site/t/original/i/1d2395559c007436d40f76359ae3a1a945cb47d00e6e3d3faa676fa6a84aca36/Lambe-Lambe_o.jpg" data-mid="21154459" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/1d2395559c007436d40f76359ae3a1a945cb47d00e6e3d3faa676fa6a84aca36/Lambe-Lambe_o.jpg" /> https://antonioarias.co/Beyond-Color Mon, 16 Oct 2017 02:49:38 +0000 antonioarias https://antonioarias.co/Beyond-Color (Content/ Social First/ Experiential/PR) (OOH, Social, TV) See beyond color Color shapes the way we speak, think, and see the world, and breaking those patterns isn’t easy. UNCF invited us to mark their 70th anniversary by reminding the world that bias touches us all. Title: Copywriter - Role: Concept Creation/ Copywriter - Agency: Y&amp;R NY <img width="1000" height="342" width_o="1000" height_o="342" data-src="https://freight.cargo.site/t/original/i/98a83c74563342ce8e8116970fa99abf1c8f13c9e590737d5f34cf49a204cb3a/1sequential-posters-low.jpg" data-mid="21154483" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/98a83c74563342ce8e8116970fa99abf1c8f13c9e590737d5f34cf49a204cb3a/1sequential-posters-low.jpg" /> <img width="1115" height="746" width_o="1115" height_o="746" data-src="https://freight.cargo.site/t/original/i/120b5cb2841f05d6661bc71e0756d30349f4cbb996dedc4fa02a985daf49ec98/3list.jpg" data-mid="21154486" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/120b5cb2841f05d6661bc71e0756d30349f4cbb996dedc4fa02a985daf49ec98/3list.jpg" /><img width="1000" height="664" width_o="1000" height_o="664" data-src="https://freight.cargo.site/t/original/i/7297fcd37b3169162a555c2d2aa12bcb802036c6b704ba0a955b221fec38c31d/2sheep.jpg" data-mid="21154484" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7297fcd37b3169162a555c2d2aa12bcb802036c6b704ba0a955b221fec38c31d/2sheep.jpg" /><img width="1116" height="742" width_o="1116" height_o="742" data-src="https://freight.cargo.site/t/original/i/43a28ab406b736139b0d1557a351a192824cd6cdddc074b28c22168b800057ab/4obama.jpg" data-mid="21154485" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/43a28ab406b736139b0d1557a351a192824cd6cdddc074b28c22168b800057ab/4obama.jpg" /> https://antonioarias.co/Mix-Tape Fri, 25 Sep 2015 19:54:46 +0000 antonioarias https://antonioarias.co/Mix-Tape MixTapeCompilation of my freelancing work and collaborations with a diverse, talented and gourgeous group of individuals, including planners, creatives, producers, account teams, production companies, artists and, of course, fantastic clients. (Social, OOH) Time to Move On Just before the world started to go crazy, and gas prices rocketed to record highs, Volta Charging (A startup based in SF, California) hired me to help them and the EV industry, get visibility. We tapped into the benefits of driving electric reacting to what was happening with this headline driven campaign, in real time.Title: Freelance Creative Director - Role: Campaign concept creation/ Copywriter&nbsp; - Client: Volta Charging - SF<img width="626" height="1152" width_o="626" height_o="1152" data-src="https://freight.cargo.site/t/original/i/b5f094251e60e17575ae8bf8ef83319a99b8f6afa2c355b2c7562e2eb0a49c71/Screen-Shot-2022-04-24-at-6.58.53-PM.png" data-mid="140532687" border="0" data-scale="30" src="https://freight.cargo.site/w/626/i/b5f094251e60e17575ae8bf8ef83319a99b8f6afa2c355b2c7562e2eb0a49c71/Screen-Shot-2022-04-24-at-6.58.53-PM.png" /><img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/e455af6177b0221e27e335f037305a79a95101b0b080208302ed0f3280cf93ef/IMG_3472.PNG" data-mid="140529546" border="0" data-scale="31" src="https://freight.cargo.site/w/750/i/e455af6177b0221e27e335f037305a79a95101b0b080208302ed0f3280cf93ef/IMG_3472.PNG" /><img width="750" height="1334" width_o="750" height_o="1334" data-src="https://freight.cargo.site/t/original/i/b645dbc777a39d5f14033e4dc540ce2212fd8c31f16b0150933c7ec0e0aa06ac/IMG_3564.PNG" data-mid="140531548" border="0" data-scale="31" src="https://freight.cargo.site/w/750/i/b645dbc777a39d5f14033e4dc540ce2212fd8c31f16b0150933c7ec0e0aa06ac/IMG_3564.PNG" /> (Social, Video, TV, AR) H1DD3N - Verizon’s iPhone 13 launch #Hidden13 @FriendsWithYou x @halsey Being invited to be part of this beautiful campaign was really inspiring, especially as a freelancer. We were asked to concept the launch video for this first-of-its-kind AR treasure hunt, in collaboration with FriendsWithYou and Halsey's new song "Darling".&nbsp;Fans could scan QR codes through Instagram, Snapchat, Facebook and TikTok, in New York, Los Angeles, Chicago, Miami and Seattle using their smartphones to explore giant digital art, while listening to Halsey’s track ‘Darling’ and trying to win a new iPhone. Title: Freelance Creative Director - Role: Video Idea - Agency: RGA NY - Client: Verizon x iPhone 13 (Meta, Tiktok, Video) Jarritos | Mrs. Meyers | Electrify America#Supergood&nbsp; (Meta, Tiktok, Video) Scotiabank#Changers Meta and TikTok videos to introduce the content of the documentary presented by Scotiabank about conscious and responsible consumption. Stay updated on our social networks for the latest news! https://antonioarias.co/Save-Water Mon, 16 Oct 2017 02:35:52 +0000 antonioarias https://antonioarias.co/Save-Water (Video/ OOH/ Print) Save Water Two minutes of running water equals the amount of water some people use to survive for two days. The campaign was featured online, on TV, and outdoors, urging people to turn off the tap and conserve water. This campaign, which ran online, on TV and outdoor, and was aired during the 2016 Super Bowl, encouraged people to turn the tap off. Cannes Lions 2015: Outdoor Silver Lion&nbsp;Cannes Lions 2015: Press Bronze Lion x2Cannes Lions 2015: Short Lists x4 Clio Awards 2016: Selection x2 WPPed Cream awards: Créme de la Creme Title: Creative Director - Role: Creative Direction / CW - Agency: Red Fuse / VMLY&amp;R NY <img width="5000" height="7071" width_o="5000" height_o="7071" data-src="https://freight.cargo.site/t/original/i/688ca7156d5412e53260b0c9b212c2e5f8b9221ce69d5bbe8706ed1e826c4f4a/BOY_o.jpg" data-mid="21154463" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/688ca7156d5412e53260b0c9b212c2e5f8b9221ce69d5bbe8706ed1e826c4f4a/BOY_o.jpg" /> <img width="5000" height="7071" width_o="5000" height_o="7071" data-src="https://freight.cargo.site/t/original/i/27a5b1869be61929d9a38fe89cdffe136eefdb0378f5e21ab83a60688103baaa/GIRL_o.jpg" data-mid="21154464" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/27a5b1869be61929d9a38fe89cdffe136eefdb0378f5e21ab83a60688103baaa/GIRL_o.jpg" /> https://antonioarias.co/The-Impossible Mon, 16 Nov 2015 20:10:36 +0000 antonioarias https://antonioarias.co/The-Impossible (TV/ Social/ Content)Palmolive Men Palmolive Latam asked us to recreate their successful campaign of women singing delicately in the shower, for their new shower gel for men. We convinced the client to spoof their own ads, featuring: metal music (DIO), mint leaves blown vs delicate CGI flowers, and even a drumset. The new campaign tested better than any of their previous ads, resulting in a refreshing success! Users generated GIFs with visuals from the campaign <img width="350" height="276" width_o="350" height_o="276" data-src="https://freight.cargo.site/t/original/i/20822a0253514fe5f803c41616f13b362f0b2a48f7f6f88508f43e3f8a337389/Tinder2.gif" data-mid="21154715" border="0" src="https://freight.cargo.site/w/350/i/20822a0253514fe5f803c41616f13b362f0b2a48f7f6f88508f43e3f8a337389/Tinder2.gif" /><img width="350" height="276" width_o="350" height_o="276" data-src="https://freight.cargo.site/t/original/i/46116344c5d565dac66a107d4d4e2b5baec70c28f905c03fdc95a36559e2278f/Friday2.gif" data-mid="21154714" border="0" src="https://freight.cargo.site/w/350/i/46116344c5d565dac66a107d4d4e2b5baec70c28f905c03fdc95a36559e2278f/Friday2.gif" /> Make the impossible happen During my first Christmas working in the wonderful world of advertising, I was politely requested to stay put over the holidays, just in case anything came up. To my surprise, the impossible happened: my first TV commercial got approved and filmed on my birthday. ( The commercial featured a guy sitting on the bench, eagerly awaiting his chance to be picked by the coach. I even felt a special connection with hmo, a humble character just trying to make it work.) https://antonioarias.co/Goal-to-the-Gold-Cup Fri, 23 Jul 2021 10:32:14 +0000 antonioarias https://antonioarias.co/Goal-to-the-Gold-Cup (Gaming/ Entertainment/ Community) Goaaal to the Gold Cup&nbsp; Toyota needed an engagement strategy for the Concacaf Soccer Gold Cup. I pitched two interactive mobile games for soccer fans: one that prompted users to record their loudest Goaaaal scream into their phones, and another that allowed them to virtually drive their way to the tournament. Ultimately, both games were merged to create a thrilling new experience that gave winners the chance to drive a Toyota Tacoma for a year. Title: Freelance Creative Director - Role: Creative pitch concept - Agency: Conill Saatchi &amp; Saatchi-L.A <img width="3507" height="2481" width_o="3507" height_o="2481" data-src="https://freight.cargo.site/t/original/i/4819ee16c5ccb6f17d8d0bf644fc9c82095bd5415363f549022e05670e23e81d/hero_image_1.jpg" data-mid="114493874" border="0" src="https://freight.cargo.site/w/1000/i/4819ee16c5ccb6f17d8d0bf644fc9c82095bd5415363f549022e05670e23e81d/hero_image_1.jpg" /><img width="3507" height="2481" width_o="3507" height_o="2481" data-src="https://freight.cargo.site/t/original/i/3b470e9405084d99c5a8348651428acbf1c8df7bebe1e56ebcc3736b1d7df472/2021_Goal_to_the_Gold_Cup_Game_003.jpg" data-mid="114490984" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3b470e9405084d99c5a8348651428acbf1c8df7bebe1e56ebcc3736b1d7df472/2021_Goal_to_the_Gold_Cup_Game_003.jpg" /><img width="3507" height="2481" width_o="3507" height_o="2481" data-src="https://freight.cargo.site/t/original/i/a63715c5596ac0854cc60cecd7e796130be6244d0d81201e4d3997bb5b52ce16/2021_Goal_to_the_Gold_Cup_Game_002.jpg" data-mid="114490983" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a63715c5596ac0854cc60cecd7e796130be6244d0d81201e4d3997bb5b52ce16/2021_Goal_to_the_Gold_Cup_Game_002.jpg" /> https://antonioarias.co/Mission-Adoptable Wed, 10 May 2017 15:41:43 +0000 antonioarias https://antonioarias.co/Mission-Adoptable (Content/ Long-form/ Social/ TV) Mission Adoptable The Hill’s team wanted social posts of senior pets eating their food. So, when we proposed a reality show about older pets getting adopted, the first thing was getting everyone onboard. Then, we got more involved in production, finding experienced partners like Discovery channel and Animal Planet. Four months of production followed, with us not knowing how the pets would react to their new diet and whether they’d get adopted. It was nerve-wracking!&nbsp; (WARNING: These are emotional. You might want to keep some tissues handy) Title: Creative Director - Role: Concept Creation, writer, foster parent - Agency: Red Fuse / VMLY&amp;R NY Full episodes After the success of the senior pet adoption reality show, how about trying a new concept: "Senior Creatives over 35 getting adopted"? No diva demands to worry about, just a few good ideas and a strong work ethic. https://antonioarias.co/Stuart-Weitzman Sun, 11 Apr 2021 09:22:53 +0000 antonioarias https://antonioarias.co/Stuart-Weitzman (Social/ Content/ Fashion) Summer Collection I had the incredible opportunity to create and produce the Summer Espadrilles Collection for Stuart Weitzman. As a brand known for its artisanal Spanish craftsmanship and attention to detail, we felt it was essential to see the process firsthand. So, we traveled all the way to the Mediterranean to witness it being done. Starting the production on day one of the pandemic was another pair of shoes altogether! Title: Freelance Creative Director/ Executive Producer - Role: Creative Direction / Productio- Client: Tapestry / Stuart Weitzman <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/fd75ff7e2ef5b60f5f12256dc9e7e4a6adf27ad0c6b92e799343f6fd3db376c6/IMG_3348.png" data-mid="105149198" border="0" src="https://freight.cargo.site/w/1000/i/fd75ff7e2ef5b60f5f12256dc9e7e4a6adf27ad0c6b92e799343f6fd3db376c6/IMG_3348.png" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/ac61f489c604be2771a0bdbbd2330e891de5a3ab80529628ed5f637752cc80d2/IMG_3347-copy.png" data-mid="105147723" border="0" src="https://freight.cargo.site/w/1000/i/ac61f489c604be2771a0bdbbd2330e891de5a3ab80529628ed5f637752cc80d2/IMG_3347-copy.png" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/e12a44c26509589e3fbadfc5936072da98a1a85ad01350b4ad9d6bf338498f28/IMG_3345.png" data-mid="105147720" border="0" src="https://freight.cargo.site/w/1000/i/e12a44c26509589e3fbadfc5936072da98a1a85ad01350b4ad9d6bf338498f28/IMG_3345.png" /> <img width="1125" height="2436" width_o="1125" height_o="2436" data-src="https://freight.cargo.site/t/original/i/f890ad16ed7d9883e7384f8b023f19ba373cfc9e93d73d4bad5691e6dda66123/IMG_3346.png" data-mid="105147722" border="0" src="https://freight.cargo.site/w/1000/i/f890ad16ed7d9883e7384f8b023f19ba373cfc9e93d73d4bad5691e6dda66123/IMG_3346.png" /> &nbsp;