Hey there. I’m Antonio, a copy-led Creative Director. For more than a few years, I’ve worked with agencies, brands and startups across markets, cultures and categories.

That usually means turning briefs into campaigns, platforms and stories for everything from cars, beer and fashion to food, travel, tech, health and personal care. I like taking things that feel challenging, boring or awkward on paper, and making people actually care about them.

Some of that work has won awards. Some has turned into actual products, shows and things people could touch. Most started as a mildly unreasonable idea and somehow survived the room.

I like big thinking, sharp writing, culturally fluent work and nice people who care about the craft enough to actually make things happen.

Scroll down for the work. Stay until the end for proof that I also exist outside the work.