Independent Creative Director
(Copywriter, with solid art direction and production chops)Long Story Short: as a little kid, I wanted to be a forensic pathologist –I’ve always been a bit of nerd. Then, I fell in love with sailing, competed in two World Championships as a teenager, and decided my life had to be connected with the Ocean. Naturally, I became an Occupational Therapist and ended up writing commercials for a living in New York.
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Agencies: I began my creative odyssey at DDB Madrid and was instantly hooked. Later, WPP offered me the chance to work, and live, in NYC. From here, I was fortunate enough to collaborate with all sorts of incredible humans (and pets) in different offices across the US and the Americas- we built and grew brands, produced integrated campaigns globally, and won prestigious advertising awards from around the world. This journey not only expanded my network, but also allowed me to make full use of my tri-citizenship (UK, US, EU), transitioning me into a location-agnostic freelance creative director. Today, I work with agencies and clients from coast to coast in the US, UK, Europe, LatAm, and Asia.
Random facts: Created a reality show about senior rescue pets; Spent 3+ months time-lapsing food rot (and erasing 900+ fruit flies, one frame at a time, in post-production); Co-founded Wheelzzz, a sleeping-aid gadget for babies; Built giant sculptures with 35000+ screws; executed long-lasting campaigns achieving a three-fold increase in sales
Non-advertising random facts: Wannabe winter surfer (winter makes me look cooler), SUP siesta aficionado, open ocean swimming (half merman), leftover chef (aka Macgyver of cooking); non-fiction reader (including the most boring finance, neurology, or whatever tedious subject you can think about, books), and like most people, spending time with my friends and family. I also write fiction sometimes but I use a pen name.
TL;DR -
I’m curious, passionate, and have been told to be empathetic. Time to hear more about you and get down to business!
Awards and publications: Silver Cannes Lion, Bronze Cannes Lions x2, Shortlist Cannes Lions x4, Shortlist Clio awards x2, New York Festivals, One Show Finalist x2, WPPed Cream Awards Crème de la Crème, WPPed Cream Winner, Wpped Cream highly commented, Bronze JCDecaux; Lürzers Archive, Le Book, Creativity-online, Communication Arts, Ad Forum and Best ads.
Industries: Automotive, alcoholic and non-alcoholic beverages, social impact, entertainment, telecommunications, education,consumer packaged goods, public services, retail, travel & tourism, education, publishing, fashion, retail, fin-tech and startups.
Clients:
Offices:
Freelance Creative Director (ECD/GCD/ Copyriter) & Independent Consultant |
Ogilvy NY, Deutch LA, Volta Charging, Havas CHI, Donner, RGA NY, Decoded NY, 180 LA, Conill Saatchi LA, FCB NY
VMLY&R/ Red Fuse Communications | 2012 - 2018, Group Creative Director
Y&R NY | 2006 - 2012, Copywriter - Creative Director
Young & Rubicam Madrid | 2003 -2006, Copywriter
DDB Madrid, 2002 - 2003 | Intern
Freelance Creative Director (ECD/GCD/ Copyriter) & Independent Consultant |
Ogilvy NY, Deutch LA, Volta Charging, Havas CHI, Donner, RGA NY, Decoded NY, 180 LA, Conill Saatchi LA, FCB NY
VMLY&R/ Red Fuse Communications | 2012 - 2018, Group Creative Director
Y&R NY | 2006 - 2012, Copywriter - Creative Director
Young & Rubicam Madrid | 2003 -2006, Copywriter
DDB Madrid, 2002 - 2003 | Intern