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Antonio |
Creative Director - writer
About |
 eligible to work in US, UK, EU



(Content/ Social First/ Experiential/PR)

Adopt Protection


Home protection is the primary reason Americans buy guns, yet studies show that dogs (even Chihuahuas) are more effective at preventing burglaries. With firearm sales spiking, the campaign proposed dog adoption as a loving alternative.


Title: Creative Director/ Copywriter · Role: Concept, Campaign, Logo · Agency: VMLY&R NY

Cannes Lions 2018: Promo and Activation
Cannes Lions 2018: Sustainable Goals 
One Show 2019: Events and Competition
One Show 2019: Branding & Logo 

The logo is featured in Reddit's r/DesignPorn hall of fame with millions of views, all achieved with zero media budget.
Mark