(Gaming/ Entertainment/ Community)
Goaaal to the Gold Cup
Toyota needed an engagement strategy for the Concacaf Soccer Gold Cup. I pitched two interactive mobile games for soccer fans: one that prompted users to record their loudest Goaaaal scream into their phones, and another that allowed them to virtually drive their way to the tournament. Ultimately, both games were merged to create a thrilling new experience that gave winners the chance to drive a Toyota Tacoma for a year.
Title: Freelance Creative Director - Role: Creative pitch concept - Agency: Conill Saatchi & Saatchi-L.A
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