︎
Antonio |
Creative Director - writer
About |
 eligible to work in US, UK, EU




(Content/ Long-form/ Social/ TV)

Mission Adoptable



The Hill’s team wanted social posts of senior pets eating their food. So, when we proposed a reality show about older pets getting adopted, the first thing was getting everyone onboard. Then, we got more involved in production, finding experienced partners like Discovery channel and Animal Planet. Four months of production followed, with us not knowing how the pets would react to their new diet and whether they’d get adopted. It was nerve-wracking! 
(WARNING: These are emotional. You might want to keep some tissues handy)
Title: Creative Director - Role: Concept Creation, writer, foster parent - Agency: Red Fuse / VMLY&R NY

Full episodes

After the success of the senior pet adoption reality show, how about trying a new concept: "Senior Creatives over 35 getting adopted"? No diva demands to worry about, just a few good ideas and a strong work ethic.