Antonio |
Creative Director - writer


About |
eligible to work in US, UK, EU



(TV/ Social/ Content)

Palmolive Men


Palmolive Latam asked us to recreate their successful campaign of women singing delicately in the shower, for their new shower gel for men.

We convinced the client to spoof their own ads, featuring: metal music (DIO), mint leaves blown vs delicate CGI flowers, and even a drumset.

The new campaign tested better than any of their previous ads, resulting in a refreshing success!



Users generated GIFs with visuals from the campaign



Make the impossible happen


During my first Christmas working in the wonderful world of advertising, I was politely requested to stay put over the holidays, just in case anything came up. To my surprise, the impossible happened: my first TV commercial got approved and filmed on my birthday. ( The commercial featured a guy sitting on the bench, eagerly awaiting his chance to be picked by the coach. I even felt a special connection with hmo, a humble character just trying to make it work.)