(TV / Social)
Time Will Tell
Time Will Tell
It's amazing how a simple concept, like food rotting inside our mouths, can require a lot of effort to effectively communicate. From getting the team and client on board to time-lapse food rot for an undefined number of months, to having a production budget approved that accounts for potential setbacks, such as starting all over again after two months. Then, realizing three-months-in that we have to erase over 900 tiny flies per frame.
Title: Copywriter - Role: Copywriter/ Concept creation - Agency: Y&R NY